The Benefits Lab – Branding


The Benefits Lab Branding wanted to take a forensic view about benefit provision linking the introduction of benefits with expected changes in employee behaviour / productivity levels / retention rates.

Branding Board with Style Guide

Brand Emotions: Calm, Professional, Client Centric, Trustworthy, Safe, Knowledgeable, Capable, Qualified, Experienced, Efficient.


Alternative Logo Design & Favicon

Mood Board

The Benefits Lab Mood Board

Branding Board

Style Guide

Comments are closed.